2 August 2017
Dear Niko and Arnold
As one of the most respected designers in South-Africa, we would like you to be part of Finesse Magazine’s very exciting campaign, for Women’s Month – Real is Beautiful.
This is what the campaign entails in a nutshell:
“Being a woman today is tough. We work full time, raise children, make our house a home and try to look our best. To try and live up to the media’s portrayal of beauty often seems impossible. Especially if you are disabled in some way. With this campaign we want to tell women – and especially women with disabilities, that they are much more than their looks. They are worthy, because God created them. Even with their so called flaws. We want to change the perception of Beautiful. Who you are is what makes you Beautiful.
Being REAL is Beautiful.” – Venessa Schoeman, Brand Director Finesse magazine.
The ambassadors for this campaign are:
- Wilma van der Bijl (former miss SA who had a double mastectomy),
- Martelize Brink (National Radio Presenter at RSG, who is paraplegic)
- Jana du Plessis (a writer and motivational speaker who lost her leg due to cancer).
They appear on the August issue of Finesse magazine, with their stories and we also included 4 readers’ stories who also live (and excel) with disabilities.
On Saturday 16 September we will be honouring these women at a very special high tea at Monte de Dios in Pretoria. 260 women will attend the event with Mathys Roets as guest artist. Bravo! from kykNET will also be present to capture everything for television and of course we will splash it on all our social media platforms.